Amazon Prime Day early deals are here

Amazon Prime Day early deals are here
When is Amazon Prime Day 2022 i Storbritannia? What is it? How does it compare to Black Friday? Her er alt du trenger å vite, including the best early deals

Calling all deal hunters – we’ve got some good news for you: Amazon Prime Day 2022 is just around the corner with the sale confirmed to return on Tuesday 12 July through to Wednesday 13 juli. And the retailer has already kicked off its early sale, which includes up to 50 per cent off big-ticket brands.

The event started in 2015 to mark Amazon’s 20th anniversary, and has since become one of the biggest, and best, salg events of the year. The shopping extravaganza lasts a full 48 hours and offers you the chance to save money on everything from frityrkokere, robot vacuums, madrasser og skjønnhet til fitness buys, Apple products, gaming consoles og bærbare datamaskiner.

Amazon Prime Day has traditionally been held in July, but for the past two years, the retailer’s veered off track. I 2020, it was in October, owing to the pandemic, while in 2021 it was held in June as a result of transportation concerns and the impact of the Olympics.

As for this year? Amazon has confirmed that the sale will take place in its usual slot of July with the 48-hour event kicking off at midnight on 12 July and running through to 23.59pm on 13th July, while early deals started on 21 juni.

Last year’s event was its biggest yet, so it’s all to play for in 2022. To help you prepare well ahead of time, we’ve answered all your burning questions, from what Amazon Prime Day is and how it compares to Black Friday, to the best tips for securing an outright bargain and the top deals from last year.

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When is Amazon Prime Day 2022 i Storbritannia?

The online giant has confirmed its huge two-day sale will return to its normal mid-summer July slot this year. While typically, the sale falls on a Monday and Tuesday, i år, it looks a little different and will take place on Tuesday 12 and Wednesday 13 juli.

Early deals on big-ticket brands kicked off on 21 juni, which is notably earlier than last year, where deals started trickling in around 10 dager før.

Discounts on Amazon’s own devices will start on 8 juli, when you’ll be able to save up to 60 per on select devices including the Echo dot (3rd and 4th gen), the Echo show 5 (2nd gen), Fire TV cube, Blink cameras, Ring home security and Fire 7 kids pro tablet. But if you can’t wait until then, we’re sharing deals as they drop, including a discount of almost 50 per cent on the Amazon fire 7 tablett (£ 59.99, now £31.99,

Is Amazon hosting two Prime Day events this year?

Amazon is rumoured to be planning a second major sales event on the scale of Prime Day senere i år. According to leaked internal messages seen by Business Insider, the retail giant is reportedly inviting third-party sellers to submit deals for a “Prime Fall Deal Event”. If the second sale goes ahead, it would be the first time Amazon has hosted two Prime Day style events in a single year. Invited sellers suggest that the follow-up Prime Day appears to be scheduled for October.

The best early Prime Day deals 2022

Apple AirPods pro: Was £239, now £184,

When it comes to savings on Apple products, Prime Day is the perfect time to upgrade your tech. If it’s earbuds you’re after, you can currently save £45 on the Apple AirPods pro. I vår anmeldelse, it was noted that they are a “high-end pair of earphones that are difficult to find much fault in”, with our tester adding that if you’re a “member of the iOS family, the AirPods pro are the best in-ear earphones you can get on the market”. I fjor, the earbuds were reduced by 25 prosent, så, we expect to see an even bigger discount during the main event itself.

Kjøp nå

Garmin approach S10 lightweight GPS golf watch, svart: Kostet £399,99, now £104.49,

Wearable tech heavyweight Garmin landed not one but two spots in our best running watches review so it’s safe to say we’re fans. For those looking to ace their game on the green, Amazon has knocked £300 off the brand’s GPS golf watch, which feeds back your scores, distance played and the time you’ve spent on the course – and it should survive for up to 12 hours in GPS mode too.

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Lego 42125 Technic Ferrari: Was £169.99, now £118.99,

Zooming into our edit of the best Lego sets for adults as the “best challenging build”, this Technic Ferrari is now 30 per cent cheaper. Each part of the 1,677-piece build is designed to champion the seminal OG racer, from the back suspension and moving pistons in the engine to the moveable steering wheel, bonnet and doors. Our tester noted that these details particularly appealed to their teen testers, who “enjoyed customising the car exactly as they wanted and then used it once it was built.”

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BaByliss hair straightener and curler: Var £ 125, now £55.99,

While we’ve not reviewed these exact straighteners, we have tested a similar pair before, de Babyliss 9000 cordless straighteners (though granted the ones on sale aren’t cordless) and our tester was impressed by how easy they were to use and that their locks stayed straight all day. The discounted tool, which is now less than half price courtesy of Amazon’s early Prime Day sale, claims to be lightning quick to heat up as it’s ready to use in just 15 sekunder. Its ionic technology should lend a helping hand when tackling frizz too.

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Logitech G403 hero gaming mouse: Kostet £59,99, now £29.99,

If you’re looking for a new gaming mouse, then you’ll want to take a look at this one from Logitech, som for tiden har 50 prosent avslag. Much like the beste spilltastaturer, Logitech is also known for its quality gaming mouse peripherals, with the brand making its way onto our list of best gaming mice.

The G403 looks like a decent contender, with the brand claiming it’s designed for ideal grip and comfort. With RGB lightsync and six programmable buttons, it should be decently customisable for any gaming PC setup.

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Shark cordless stick vacuum cleaner IZ201UKT: Kostet £349,99, now £229,

If you’re looking to cut ties with cumbersome wires, you’ve got to try cordless. Having tested a very similar version in our best cordless vacuum cleaners – the only difference being the model we tested has a pet tool included – we were a sucker for the brand’s anti hair wrap technology which helps with tangle-free hoovering, while our tester was seriously impressed at the cleaner’s flexibility, making it ideal for tackling hard to reach spots.

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Fitbit inspire 2 health and fitness tracker: Kostet £89,99, now £58,

Take your fitness regime up a gear with this Fitbit tracker, which is currently reduced by a sizeable 36 prosent. The sleek-looking smartwatch is available in rose, white and black, and we particularly like this summery pink pastel shade. It comes with a free one-year Fitbit premium trial, so you can make the most of personalised stats, as well as keeping an eye on your heart rate, activity goals and sleep stages.

A similar model was rated best overall in our round-up of the beste treningssporere with our tester praising the “lightweight, durable and sophisticated” piece of tech.

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Olaplex hair perfector no.3 repairing treatment, 100ml: Was £32, now £14.28,

As the OG home hair treatment from Olaplex, this formula is a best seller and we can see why. I vår anmeldelse our tester found that after using the formula alongside the no.0 intensive bond building hair treatment (was £28, now £22.42,, the formula “worked wonders” on their split ends and created noticeably shinier locks – the best results they’d seen from at-home hair treatment, so it’s safe to say we’re fans. Og med 50 per cent off thanks to Amazon Prime Day’s early sale, this is not a deal to be missed.

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Huawei watch 3: Kostet £349,99, now £214.60,

Got an Android phone and a hankering for the equivalent of an Apple Watch? You’ve got a few to choose from, including the Huawei watch 3, which featured in our round-up of the best smartwatches og har nå 39 per cent off in Amazon’s Prime Day sale. Huawei’s range of wearables is enormous, and this fashion-first, mid-range device sits slap bang in between the fitness tracking Huawei watch fit 2 (£129.99, and luxury Huawei watch GT 3 pro (£299.99, It’s a great everyday Android watch, with two-weeks battery life, mobile data, hands-free calling, and continuous health-tracking built-in.

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Oral-B iO9 electric toothbrush: Was £499.99, now £244.99,

If you’re searching for a new toothbrush, chances are you’ve realised that they don’t come cheap. But thanks to Amazon, this Oral-B option is currently 50 prosent avslag. It featured in our review of the best electric toothbrushes with our writer noting that the “oscillating action feels like it’s cleaning the teeth very thoroughly” and it performed particularly well when “clearing and cleaning braces”. You can even connect the toothbrush to an app via Bluetooth so that you can assess how well you’re brushing your gnashers.

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Bosch home and garden random orbit sander PEX 400 AE: Was £114.99 now £64.49,

You can now shave over 40 per cent off the price of this corded Bosch sander which holds a 350W motor under the bonnet, ergonomic design and variable speeds for taking the edge off home improvements. While we haven’t put this exact model through its paces, our tester was taken aback by the power of a similar (trådløs) Bosch sander in our best cordless sanders so this gadget is certainly one to consider snapping up while it’s almost half price.

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Asus vivobook OLED 15 M513UA: Was £699.99, nå £479,99,

There’s £220 off the 15in Asus vivobook OLED on Amazon Prime Day. OLED screens are a class above typical LCD displays and are unmatched when it comes to colour vibrancy and contrast, making them ideal for watching entertainment on the go. At £479.99 this is one of the cheapest OLED laptops we’ve ever come across. The vivobook is no slouch in other departments either: with an AMD Ryzen 5 CPU, 8GB of RAM and a 512GB SSD, this Windows 11 laptop comes highly recommended.

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Eufy boostIQ robovac 11S: Kostet £189,99, now £129.99,

While we haven’t tested this exact model from Eufy, the brand has landed two of its hoovers in our round-up of the best robot vacuum cleaners so it’s safe to say we’re suckers (pun fully intended). The newest of the bunch, this model boasts “BoostIQ technology” which should pack a suction punch when it’s most needed, all the while making no more noise than a microwave. Expect hoover time of up to 100 minutter og, when the little gadget starts running out of juice it will automatically find its way back to the charging base.

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The best early Prime Day deals on Amazon services

Amazon Prime Video

Amazon’s streaming service Prime Video is included within a Prime membership, and thanks to its early Prime Day deals you can currently get up to 60 per cent off a selection of films and TV shows, either to rent or buy. With some films available to rent for as little as £1.99. Perhaps you’re yet to see Edderkopp mann: Ingen vei hjem eller Yellowstone: Årstid 2, whatever your preference, stream to your heart’s content.

Browse Prime Video now

Amazon Music Unlimited

If you’re yet to try Amazon Music Unlimited – the online giant’s music streaming platform – it’s currently offering Prime customers four months of access for free. You can stream more than 70 million songs ad-free, listen to millions of podcasts and, even if your connection drops, you can still play your favourites offline. Should you wish to have it for free for longer (we don’t blame you), if you buy an Amazon Echo device today (was £49.99, nå £39,99,, you’ll get Amazon Music Unlimited for six months without paying a penny.

Browse Amazon Music Unlimited now

Amazon Prime Gaming

Calling all gamers, Amazon hasn’t forgotten about you in its early sale, there are a whole host of deals you can snap up now. Hva mer, you can currently download more than 30 games for free from Prime Gaming, be that Mass Effect Legendary Edition eller Star Wars Jedi Academy. Depending on the game you choose, it’ll be available to play on Xbox One, Xbox Series X/S, PS4, PS5 and your PC.

Browse Amazon Prime Gaming now

Kindle Unlimited

If you’re a bookworm, you need to know about this. Amazon is giving Prime members access to Kindle Unlimited for three months at no cost. The service, which allows you to download more than two million books, magazines and audiobooks on any device with the Kindle app, usually costs £7.99 per month, so you should definitely give it a whirl while it’s completely free.

Browse Kindle Unlimited now


If you prefer to listen to your books, meet Audible, the online library that allows you to enjoy a vast collection of recorded tomes. Prime members can currently enjoy a three-month trial for free thanks to Amazon.

Browse Audible now

What is Amazon Prime Day?

Amazon Prime Day is an annual, two-day sale event that sees the retailer reduce the price of thousands of products from big-name brands, gjelder også eple, Samsung, Kjøkkenhjelp, Hai, Philips, Bosch, Rimmel, Miele and so many more. This year’s event will see Amazon’s lowest prices ever on products from Sony and Bose.

The first of its kind took place in 2015 and lasted just 24 timer. But it wasn’t until 2019 that the event was extended to a full two days.

Bare husk, in order to access the whopping discounts, you must have an Amazon Prime membership.

Best Amazon Prime Day tips

Viktigst, we’ll be your savvy shopping experts leading up to, and during the event, highlighting the very best deals on everything from Apple klokker, Nintendo Switch consoles og earbuds til madrasser, frityrkokere og robotstøvsugere. From everything our tech writer is looking out for in the sale til the books on our wishlist og TikTok-famous products to have on your radar, we’ve got all areas covered ahead of the big day.

We’ve already kickstarted our liveblog, which provides you with a minute-by-minute update on all the latest news and intel.

Aside from our expert help, selv om, we’d recommend being as prepared as possible by adding the items you know you’re desperate for to your wishlist ahead of time, so you can check out with ease.

på samme måte, it’s also worth downloading the Amazon app. During Prime Day, you’ll find what the retailer calls “lightning deals”, which are whopping discounts that are active for a few hours at a time. You can also set up alerts so that you’re pinged when a discount goes live.

Best deals from last year

During last year’s Amazon Prime Day, there were a number of truly unmissable deals.

Apple products saw a huge reduction – for example, Apple’s AirPods pro (£184, var reduced by 25 prosent, while the Apple Watch SE (£249, was slashed to just £286.99 – a very impressive deal at the time.

Similarly in the realm of tech were some whopping markdowns on Amazon’s own-brand products – the Fire HD 10 tablett (£149.99, was reduced by 47 per cent to just £79.99. The Kindle paperwhite (£146.99, i mellomtiden, saw a similarly impressive discount, making it just £89.99, compared to the usual £129.

Hvis hvitevarer are what you’re after, you may be interested to know that there were massive savings to be had in that department too. Shark’s anti-hair wrap vacuum cleaner proved hugely popular, with the price going from £379.99 to as little as £183.99.

Another sale purchase that was of serious interest to many was Ninja’s air fryer ([object Window], which had an impressive 40 prosent avslag, meaning there was a saving of £100.

There were also plenty of top offers in the way of gaming too. PlayStation fans were treated to a three-month I tillegg til 3 and PlayStation Now membership for just £29.99 instead of £42.98.

There was even £15 off on an Xbox series S bundle (£249,99,, which at the time was quite something owing to the stock issues the console has been plagued with.

If you missed out last year or are just wondering how this year’s event will fare, we’re expecting similar price drops for 2022, so you’re in for a treat.

Amazon Prime Day vs Black Friday: Should you wait?

When it comes to sales events, Black Friday and Amazon Prime Day are the biggest and the best. Men selvfølgelig, there are differences between the two that might influence when you choose to shop.

One of the main differences is that during Black Friday you’ll see thousands of retailers partaking and offering big discounts across the board, so in theory, you have more choice.

This is in stark contrast to Prime Day, where the sale is limited (albeit not so much considering the sheer number of products the retailer stocks) to just the items on Amazon’s website. Når det er sagt, the perk of Prime Day is that the deals are all in one place, making it far easier to navigate than the beast that is Black Friday. And the discounts are exclusively for those with a Prime membership, so you may have more of a chance of snapping up an absolute bargain because there’s less competition.

On Prime Day, the main deals you’ll see are across Amazon’s tech and own-brand devices, with discounts up to 50 per cent off in previous years, so it’s the perfect time to benefit from huge savings.

To answer the question of whether you should wait, with Amazon’s previous track record in mind, you’ll get very similar, if not the same, tilbud, so we’d suggest shopping to your heart’s content on Prime Day.

How to sign up for Amazon Prime

As we’ve noted, the deals on Prime Day are exclusively for those with an Amazon Prime membership. It costs £7.99 a month or £79 for a year. Signing up couldn’t be easier, all you need to do is go to the Amazon Prime landing page and enter your details.

If you don’t want to pay the monthly fee, du kan få en 30-dag gratis prøveperiode, which will also gain you access to the sale, but we’d recommend doing this closer to the time. While you won’t be charged, you will need to input your card details when signing up, as Amazon automatically converts you to a paid membership after 30 dager.

Is Amazon Prime worth it?

Whether a subscription service is worth it is, selvfølgelig, down to personal preference. Men, you do get a whole host of perks from being an Amazon Prime member.

You’ll not only benefit from the Prime Day deals, but you will also have free next-day or same-day delivery on items, as well as access to thousands of free e-books and access to Prime Video og Amazon Music tjenester.

All this for just £7.99 a month is pretty good going, so we’d recommend signing up.

Previous Prime Day dates

  • 2015 - 15 juli
  • 2016 - 12 juli
  • 2017 - 11 juli
  • 2018 - 16 juli
  • 2019 - 15 juli
  • 2020 - 13 oktober
  • 2021 - 21 juni


For de siste rabattene på teknologi, gadgets and more, prøv lenkene nedenfor:

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