Get ahead of the John Lewis Black Friday 2021 sale with our shopping guide

Get ahead of the John Lewis Black Friday 2021 sale with our shopping guide
All the information you need about the John Lewis Black Friday 2021 销售, including when it starts and how to find the best discounts and the best early deals

黑色星期五, one of the biggest shopping events of the year, is fast approaching – in fact, in just a few days there will be thousands of deals to shop from hundreds of retailers.

But if you just can’t wait for the day itself, you’ll be pleased to hear that John Lewis & Partners has already slashed prices across every department.

It joins the likes of 靴子, 超级药物,, 咖喱, 非常, 工作室 和, 当然, 亚马逊, in dropping its deals early.

Follow live: The best early Black Friday deals to shop now

Blessing us with discounts across fashion and beauty, 家用电器, 玩具等, we’ll be scouring the retailer’s site for the best of the best, and adding them to this guide as they appear.

To be sure you’re getting the best deals, John Lewis and Partners even has a “never knowingly undersold” policy, meaning that if you find the same product for a lower price elsewhere, the retailer promises to match it.

Read on for all the key information you need to know, including the best early deals from John Lewis & Partners and our expert shopping tips.


The best John Lewis Black Friday 2021 early deals to shop

Apple AirPods pro with charging case: Was £239, now £185, 约翰刘易斯网

Usually a pretty hefty investment, these sleek buds from Apple are reduced to £185, courtesy of John Lewis’s pre-Black Friday sale. 在我们的 Apple AirPods pro review, our tester was impressed with their level of comfort and noise cancellation, calling them “a high-end pair of earphones that are difficult to find much fault in”. They have Apple’s classic glossy finish, you can choose between three sizes to ensure a snug, comfortable fit.


亚马逊消防高清 10 药片 (11th generation), 绿色: Was £149.99, now £79.99, 约翰刘易斯网

If you’re in the market for a new tablet for streaming, 读, gaming and more, this super-slim, ultra-sleek tablet can now be snapped up for just £79.99 – that’s a mammoth saving of over 46 百分. Thinner and lighter than its predecessor, it boasts a speedy processor, voice control for your smart home devices, 32GB of storage space and 12 hours of battery life. Available in green, blue, lavender and black, it doesn’t look too shabby either.


Lego creator 10272 Old Trafford – 曼联: 原价 249.99 英镑, 现在 199.99 英镑, 约翰刘易斯网

Now this one is niche, so we wouldn’t recommend adding it to your bag unless you’re absolutely certain that the recipient you have in mind is a Manchester United supporter – that would make for one awkward Christmas morning. But if they are, good news: 在 20 折扣, this mega Lego set is quite the mammoth gift. Containing 3,897 pieces alongside minifigures such as Sir Alex Ferguson and the United Trilogy, the 18.5cm high, 47cm long and 39cm wide Old Trafford replica can sit proudly inside a football fanatic’s home.


Nespresso vertuo plus coffee machine by magimix, silver: Was £179, now £69, 约翰刘易斯网

Now with over 61 折扣, your caffeine fix awaits thanks to this impressive early Black Friday deal. After taking this Nespresso coffee machine for a spin, our tester said: “The user interface is so simple, no one could fail to work it, and each pod is so cleverly set up with its own brewing info, coffee is perfect every time which proves a boon in a busy workspace, home office or family kitchen.” We also featured a similar model in our review of the best coffee pod machines 也, so it’s safe to say we’re a fan of this Nespresso range. Snap it up now.


Emma hybrid mattress, medium tension, king size: Was £919, now £505.45, 约翰刘易斯网

“You really feel supported yet well cushioned in those key pressure point areas of knees, hips, lumbar and shoulders, but without compromising on comfort,” said our tester in their 审查 of this mattress from leading bed-in-a-box brand, 艾玛. It not only features full support for front, side back sleepers, thanks to the foam/spring combination, but cooling properties, 也. They added: “Longevity is exceptional – you’ll get no sagging even years later. 实际上, it should feel as good as new for even longer than other hybrids.” And right now, you can sink into a more supported night’s sleep for 45 per cent less, thanks to John Lewis & 伙伴.


Apex Rides exercise bike, black: Was £1,200, now £900, 约翰刘易斯网

First gracing our living rooms last year, this high-performance smart bike was crowned best buy in our edit of the best exercise bikes, where our tester described it as “a sleek and stylish machine with a fairly modest footprint…”. Appreciating how easy the on-screen metrics were to read and understand, they also noted the bike’s sturdiness, 并且说: “The bike was nice and stable too, even when we were really going for it.” When you download the Apex app and start a subscription, you’ll also find hundreds of live spin classes and soundtracks to choose from – great if you need a bit of motivation to supercharge your session.


Fitbit charge 4, health and fitness tracker, black: Was £118.99, 89.99 英镑, 约翰刘易斯网

It’s safe to say we’re big fans of Fitbit’s charge 4 smartwatch, which took the crown in our round-up of the 最佳健身追踪器. “Fitbit is still the undisputed king of the tracker realm, and the charge 4 is the best of Fitbit’s dedicated fitness trackers,” said our reviewer. Much more than just a fitness tracker, it’s also got workout modes, an ECG sensor, sleep tracking and features including Spotify and contactless payment capabilities. “It’s lightweight, durable and sophisticated, a fitness-focused wearable that still packs impressive lifestyle tech into its streamlined design,”他们补充说.


Theragun elite therapy massager: Was £375, now £279, 约翰刘易斯网

Say goodbye to sore muscles with the Theragun elite, 目前有 25 折扣. 在我们的指南中介绍 best massage guns, our tester said the tool is an “ideal top-end device” as it uses an app to guide you through your recovery routine and controls the device’s speed for you. “The unique closed grip means that you can handle it with confidence, and reach difficult spots on your back too,“ 他们说. “It has five speeds, a long-lasting battery, excellent attachments and a quiet motor all of which add up to make it a luxury pick.”


Dyson V11 absolute cordless vacuum cleaner: Was £599, now £439.99, 约翰刘易斯网

As well as fans and hair-styling tools, Dyson is renowned for its vacuums – but they don’t come cheap. Luckily for us, 约翰·刘易斯 & Partners has slashed the price on the V11 absolute model by over £150 in its Black Friday sale. The appliance came out on top over the Dyson V7 model in our head-to-head review, with our tester saying it “is the best cordless vacuum we’ve tried and moreover, is quite unlike anything else on the market”. They added: “It lasts longer on a single run, is more automated and has more features… In short, 这 V11 is the crème-de-la-crème of cordless vacs.” It’s a no brainer really.


约翰·刘易斯 & Partners deluxe scooter, blue: Was £69, now £48.30, 约翰刘易斯网

Scoot over to John Lewis & Partners pronto, and you can get 30 per cent off this three-wheel drive scooter, one of the retailer’s own. Whizzing around on three wheels, and with the easy lean-to-steer set up and rear brake, little ones can safely work on their balance and coordination, while the handlebars can be adjusted to their height as they grow. And when they’re all scootered out, the whole thing folds away to make it perfect it your short on storage space or on the go.


Ted Baker Tiliana tiered ruffle midi dress, orange coral: Was £229, now £114, 约翰刘易斯网

With its around-the-back bow fastening and tiered ruching, this coral beauty from Ted Baker is an absolute delight. Throw it on for your festive soirees, or if you’re already counting the days till summer, perhaps the first garden party of the new year? Perfect for adding a touch of elegance to your wardrobe, it’s now less than half price.


Neal’s Yard Remedies wild rose shower oil, 200毫升: Was £25, now £15, 约翰刘易斯网

Wind down and wash the day away with this indulgent elixir from Neal’s Yard Remedies. Beautifully scented and, like all of the brand’s formulas, certified organic by the Soil Association, the wild rosehip seed oil and sweet almond oil gives the skin a hit of moisture, so you can step out of the shower feeling soft, hydrated and nourished. A deliciously indulgent, buy now with 40 折扣.


约翰·刘易斯 & Partners safari highchair, 灰色的: Was £70, now £49, 约翰刘易斯网

With its cute animal print seat, this nursery necessity is rather adorable, 与 30 折扣, it just became even more enticing. It works as both a dining chair and a recliner, so your little one is sure to get hours of use out of this highchair. 加, the safety straps, stable legs and padded seat work to make it both safe and comfy for tiny bums.


Lego Creator expert 10282 Adidas Originals superstar: Was £74, 现在 49.99 英镑, 约翰刘易斯网

For sneaker stans and Lego enthusiasts alike, could it get any better than this? 全部 731 pieces of this build are designed to look like the real thing: the signature shoe worn by sports stars and Adidas fans the world over features the brand’s three-stripe design, iconic logo and real shoe laces. Right now, 约翰·刘易斯 & Partners has slashed the price by 33 百分, so we recommend running away with this deal, stat.


Clarins total eye lift, 15毫升: Was £58, now £46.40, 约翰刘易斯网

Featured in our best eye serum round-up, this Clarins product rather impressed our reviewer. Our expert said “the silky, light texture glides on effortlessly and is super gentle even on sensitive skin (it’s also great for those that use contact lenses)”. And with 20 折扣, if you’re looking to reduce those laughter lines, now may be a good time to try it.


Sunnylife inflatable basketball set: Was £44, now £13.20, 约翰刘易斯网

We might be in the depths of winter right now, but now’s no better time to invest in all your summer fun essentials, like this seriously cute blow-up basketball set from Sunnylife. We’re already into the brand’s aesthetic playtime offerings, having featured them in both our best paddling poolswimming aids roundups. And now, thanks to John Lewis, this inflatable set has been reduced by a jaw-dropping 70 per cent off – yes, you heard that right – so whether you’re heading to the beach or setting up in the garden, get ready for hours of hoop shooting fun.


Lancôme L’Absolu rouge matte lipstick: Was £21.60, now £10.80, 约翰刘易斯网

Nothing says party season quite like a new, luxe shade of lippy and right now you can snap up this matte offering from Lancôme at half price. Formulated to keep lips soft and hydrated, it’s available in two shades: the oh-so-sophisticated 379, and the slightly more vibrant 19. At this price, why not treat yourself to both?


BaByliss 7785U Japanese steel hair clippers: Was £99.99, 现在 49.99 英镑, 约翰刘易斯网

Necessities may not always be the most exciting gifts to receive, but no one would say no to a fresh trim. This stylish, state-of-the-art Babyliss digital clipper comes with eight comb guards, 哪一个, combined with an adjustable taper, offer an amazing 45 different lengths (from 0.6mm-28mm). It featured in our round-up of the best hair clippers for men, where our reviewer praised it for not only being “one of the quietest clippers tested,” but for its impressive battery life too: almost three hours of cutting on a three-hour charge. With a huge £50 saving, these clippers are quite the steal, and with a three-year guarantee included, it’s hard to go wrong.


Timberland baby colour block fleece Bermuda shorts, navy: Was £35, now £17.50, 约翰刘易斯网

Channelling a cool surfer vibe, these cotton-blend fleece shorts from go-to outdoor-wear brand Timberland are now half price. Uber casual and great for lazy mornings and Sunday afternoons, they’re made with cotton-blend fleece and have an elasticated waistband for extra comfort. With their simple design and turquoise, navy and red colour scheme, we think they’ll fit right in with any little one’s wardrobe.


Clinique’s best bits skincare and makeup gift set: Was £90, now £45, 约翰刘易斯网

For Clinique fans, this is a real treasure trove. Whether you’re gifting it to a friend or refreshing your own collection, it’s packed with seven skincare and make-up products that are suitable for all skin types, so it’s sure to impress. The contents feature the brand’s take the day off cleansing balm, touted for removing even the most stubborn make-up, while there’s also a full-size high impact mascara for adding some oomph to your look and a moisture surge lip hydro-plump. And with 50 现在折扣, 这很简单.


Hobbes cropped wide leg trousers, neutral: Was £89, now £39, 约翰刘易斯网

Home to luxe dresses, suits and tailored skirts worn by the likes of 霍莉·威洛比, Hobbes is a go-to for occasion and workwear. In a versatile beige tone and casual cropped style, these culottes offer breathability thanks to a linen and natural cotton blend, and sculpt a wide-leg silhouette that would pair nicely with anything from crisp white shirts and heels to a pair of casual sneaks. A classic wardrobe staple, they’re now on sale with 56 折扣.


Gaiam essentials fitness 10mm yoga mat, black: Was £29, now £23.99, 约翰刘易斯网

Whether you’re in downwards dog, dancer or tree pose, you’re sure to find inner peace knowing you got 20 per cent off this Gaiam black yoga mat. With 10mm thick cushioning, the NBR foam mat will support your knees in child’s pose while the non-slip ridges mean you can reverse that warrior with no sliding feet. Lightweight and easy to transport thanks to a sleek carry strap, now you can take your practice anywhere.


Albaray carnation print dress: Was £79, now £45, 约翰刘易斯网

约翰·刘易斯 & Partners’s Black Friday sale is here and the high street stalwart has slashed its prices on a host of our favourite fashion labels, including the new sustainable brand Albaray. “Floral, feminine and vibrant” is how our reviewer described the brand’s carnation dress that’s currently reduced by more than 40 百分. “Made of an Ecovero viscose, it features the bright colours and striking patterns that peppered Warehouse’s collections of seasons past,“ 他们说. The midi dress is given added detailing with a back cut-out and bow tie.


Ronhill commuter 15L running backpack, charcoal/ fluorescent yellow: Was £55, now £44, 约翰刘易斯网

We take our hats off to anyone who can run with a backpack on – that’s a seriously impressive workout. And to celebrate your fitness prowess there’s 20 per cent off this Ronhill backpack, ready to hold all your essentials while you pound the pavements. With padded straps, an adjustable waist belt and two mesh side-pockets perfect for storing water bottles, you can run to your heart’s content with this on your back.


Chicco next 2 me dream bedside crib, luna: Was £199, now £149, 约翰刘易斯网

Calling all new parents: this is a deal you’ll want to take note of. This three-in-one item works as a travel crib, standalone crib or side-sleeping crib so you can keep an eye on your little one without bringing them into your own bed. 和 11 adjustable heights, a fixed and rocking mode, and a one-hand side panel for easy configuration, it looks to be a nursery essential. With a £50 saving right now, you’ll sleep soundly about this purchase.


Denby imperial blue 17cm cereal bowl: Was £15, now £7.50, 约翰刘易斯网

Impress at your next dinner party or jazz up your morning cereal with this stoneware offering from Denby, which is now just half price. Perfect for filling with soup or cereal or loading up the carbs, its striking cobalt blue and white design is serving up classic good looks. Earning a spot in our round-ups of the best dinner plate sets pasta bowls, Denby is already a favourite of ours, and this, for just £7.50, is a timeless kitchen staple at a great price.



黑色星期五 is an annual sale period and is typically the last opportunity to bag a bargain before Christmas.

It originally started in America as a one-day shopping event the day after Thanksgiving, but since arriving on UK shores, it’s expanded across the weekend to finish on the following Monday aka Cyber Monday.


In the US, 黑色星期五 occurred on the day after Thanksgiving, with a day of discounts to kick off the festive shopping season.

While it’s hard to pinpoint exactly, it’s thought that the first use of the term “Black Friday” was in Philadelphia in the early 1960s, where police officers used it to describe the increased pedestrian and vehicle traffic the day after Thanksgiving. It has also been credited to the period when American retailers made most of their profit for the year. When this was recorded in their financial records, it signified when stores were no longer in the red but were “in the black”.

In the Noughties, videos began going viral showing shoppers in their thousands, rushing into to stores to find the limited-time savings and since then awareness has grown globally for the event.

阅读更多: Jo Malone Black Friday deals 2021

UK retailers were keen to get in on the act, and in 2010, Amazon launched its first Black Friday promotion, with many other stores following suit. Asda followed suit with its in-store sale in 2013.

It has now become a big fixture in the UK, with more retailers participating each year with bigger deals and greater discounts. Some of the big-name brands you can expect to find slashing prices of products include 亚马逊, 阿尔戈斯, 非常, 咖喱, 和, 当然, 约翰·刘易斯 & 伙伴.

黑色星期五是什么时候 2021?

今年, 黑色星期五 falls on 26 十一月, spanning the entire weekend before finishing on Cyber Monday.

Traditionally deals could be found online and in-store, but due to the pandemic, last year almost all of the discounts were available online, and for 2021, it’s expected to follow a similar format.

On the John Lewis & Partners website, it has a dedicated page with all the information you need about its 2021 销售. 它说: “Taking its lead from the American calendar, Black Friday is always the day after Thanksgiving holiday, which means this year it will take place on Friday 26 十一月 2021. We’ll have a wide range of Black Friday deals available on the day, and in case you happen to miss out on any discounts, Black Friday is quickly followed by Cyber Monday – 29 十一月 2021 – for another chance at finding some pre-Christmas bargains.”

阅读更多: Black Friday home and kitchen deals 2021


The following Monday after the Black Friday weekend is called Cyber Monday, this year it falls on 29 十一月. It’s your last opportunity to shop the deals before Christmas, so it’s the perfect time to get your shopping list sorted.

获得黑色星期五的最佳方式是什么 2021 交易?

In the run-up to the 黑色星期五 bonanza, we have a dedicated team here at IndyBest that will be scouring the sales to find the best discounts on everything from 技术美丽.

We’ll also be bringing you the biggest savings from specific retailers such as John Lewis, 咖喱, 阿尔戈斯亚马逊, along with extensive guides on how to find the best deals.

阅读更多: Nintendo Switch deals to expect this Black Friday

With many retailers, you can create an account ahead of the sales starting which will make checking out easier and faster, rather than having to enter your details every time you place an order.

Many brands also offer exclusive access to early bird sales and discount codes when you sign up to their newsletter, so make sure you’re registered with your favourite stores to be in the know.

Tips for shopping the John Lewis’ Black Friday 2021 销售

As there’ll be millions of offers heading your way on 黑色星期五, it’s easy to get overwhelmed or make impulse buys on items you may not need, simply because they’re on sale.

To avoid this, make a list of items you need and stick to it. This is the best time to bag a bargain on big-ticket products such as 家用电器, 家具, 电视, 和 笔记本电脑, which often see the biggest discounts.

John Lewis’ website, it also offers its tips for shopping the sale, which includes creating a wish list of items you hope to purchase, that can also be shared with friends and family and used to keep track of your orders. 然后, once the discounts kick off, everything you want will be in one place, all designed for easy checkout.

阅读更多: Black Friday alcohol deals 2021: What to expect

John Lewis also recommends doing your research by checking the guarantees on big-ticket items such as 电视vacuum cleaners as well as reading product reviews to see what other customers think of the product you may have your eye on. 此外, it’s well worth checking the RRP prices of items you hope to buy before the Black Friday sales start, that way you’ll know if a sale deal is a bargain or not.

最后, if you’re planning to buy furniture, make sure you measure up first. And that means the space you’re buying for as well as the entrance, including doors and hallways.

What were the best John Lewis Cyber Monday deals last year?

Cyber Monday is a great way to find online offers and bargains you may have missed in the Black Friday sale.

在 2020, this Garmin venu smartwatch with silicone band in black with gold (£219.99, 约翰刘易斯网) was £379.99, but was reduced to £279.99.

For tech fiends, there were ample amounts of deals across products such as this Microsoft Surface pro 7 (£929, 约翰刘易斯网) that was £899 but came down to £659.

Landing a spot in our review of the best tablets, our technology critic, 大卫·费兰, 说: “Although this is a tablet, it becomes a full-on laptop if you attach an optional keyboard cover. Its functionality is aided by Microsoft’s full Windows 10 operating system. One design trademark of the surface series is the kickstand which folds out of the back and adjusts to hold the tablet in the various positions, near-upright for viewing video or almost flat to write on with the optional stylus.”

我在哪里可以找到最好的黑色星期五 2021 交易?

You’ll find the best deals and discounts at IndyBest throughout the run-up to Black Friday and through to Cyber Monday, so make sure you bookmark our 黑色星期五 page to always be in the know about what retailers and brands are included and what savings are on offer.

For all the information on the best deals across all the participating retailers, 阅读我们的指南 黑色星期五特卖, 以及期待什么 2021 周末特卖.


最新家电折扣, 技术, 玩具等, 试试下面的链接:

Read more on Black Friday 2021

How to get the best Black Friday deals this year – when the sale starts and how to prepare

Best Black Friday tech deals – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best offers here

Best Black Friday home appliances deals – now’s the time to upgrade your vacuum cleaner or coffee machine

Best Black Friday gaming deals – Xbox or Playstation? Here’s our expert guide to discounts on consoles, controllers and games

Best Black Friday beauty deals – stock up on your favourites across make-up, 皮肤护理, haircare and fragrance

Best Black Friday laptop deals – there are hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP

Best Black Friday TV deals – update your at-home cinema experience without paying full price

Best Black Friday fashion deals – whether it’s a pair of boots or a coat, treat yourself to some wardrobe essentials

Best Black Friday kids’ toys deals – get your Christmas shopping done and dusted with offers from Disney, 乐高, Playmobil and more

Best Black Friday sports deals – kit out your home gym or build your winter workout wardrobe

Best alcohol Black Friday deals – whether you’re a fan of gin, vodka, tequila, beer or wine, you’ll be able to bag a bargain

Best Black Friday Nintendo Switch deals – whether it’s the OLED, lite or original you’re after, level up with these discounts

Best Black Friday mattress deals – rest easy with big discounts on brands such as Emma, Eve Sleep and Simba

Best Black Friday Aldi deals – the budget supermarket is expected to slash prices on big-ticket items like the Nintendo Switch

Best Amazon Black Friday deals – our pick of the best bargains from the millions out there

Best Apple Black Friday deals – discover rare offers on the brand’s bestsellers, from AirPods to iPhones

Best Argos Black Friday deals – find discounts on everything from kids to homeware, fitness and DIY

Best Boots Black Friday deals – there’s no better time to save on beauty, 皮肤护理, electric toothbrushes and more

Best Currys Black Friday deals – for everything from TVs and laptops to kettles and coffee machines

Best Black Friday Dyson deals – bag a bargain on the brand’s corded, cordless and handheld vacuum cleaners

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