Organizers for GivingTuesday say American donors gave $2.7 billion during Tuesday’s giving day
Black Friday and Cyber Monday may have seen slight declines this year, mais Donner le mardi generated a new record for giving.
Donations on GivingTuesday, the annual campaign that encourages generosity on the Tuesday following Thanksgiving, rose by 9% cette année, totaling $2.7 billion in the États Unis seule, according to organizers.
The donations top last year’s record, when American donors gave nearly $2.5 billion in the aftermath of the racial justice protests and amid growing needs brought on by the COVID-19 pandemic. Une autre $503 million was raised on GivingTuesdayNow, a special giving day held in May 2020 to raise funds for pandemic needs.
The GivingTuesday organization, which promotes the giving day, mentionné 35 million U.S. adults participated this Tuesday through various forms of generosity — including volunteering, or donating goods — as the campaign marked its 10th year. Volunteering levels rose by 11% compared to last year, organizers said, while gifts of food and other items saw an 8% augmenter.
“Giving is an important metric of civic participation, a way to build the kind of society we want to live in,” Asha Curran, the CEO of the GivingTuesday organization, dit dans un communiqué. “Our hope is that this boost of generosity is an inspiration for continued giving, la gentillesse, and recognition of our shared humanity each day of the year.”
The giving campaign was launched in 2012 as a way to get people to donate to charity as they spent money on the holiday shopping season.
Donations made during the campaign have increased throughout the years, but it still represents a very small slice of overall giving in the U.S., lequel, dans 2020, was estimated at $471 milliard.
The Associated Press receives support from the Lilly Endowment for coverage of philanthropy and nonprofits. L'AP est seul responsable de tout le contenu. For all of AP’s philanthropy coverage, visit http://apnews.com/hub/philanthropy.