Is Amazon hosting two Prime Day events this year? Here’s what we know

Is Amazon hosting two Prime Day events this year? Here’s what we know
Amazon could be hosting a second Prime Day later this year in Autumn – the rumoured sales event is suggested to take place in October

Amazon is planning to host a second major sales event on the scale of Prime Day in autumn this year, according to leaked internal messages seen by Business Insider.

The retail giant is reportedly inviting third-party sellers to submit their Lightning Deals – short, time-limited promotional discounts – for an event it’s calling the “Prime Fall Deal Event”. If confirmed, it would be the first time Amazon has hosted two Prime Day style events in a single year.

Precisely when the rumoured second Prime Day might happen is unknown. According to the leaked memos, third-party sellers were given until 22 July to submit their deals. Sellers using Amazon’s own fulfillment services reportedly have until 12 September to ship any products they wish to include in the sale. Business Insider reports that “invited sellers say it appears to be scheduled for October.”

This isn’t the first time Amazon has been rumoured to be planning some kind of Prime Day 2.0, though in previous years these follow-up sales events never materialised. This year could be different however. The retail giant’s growth has slowed after the initial boom in early pandemic sales was followed by a cost-of-living slump.

We’ve reached out to Amazon for comment.

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When is Amazon Prime Day 2022 in the UK?

Amazon has confirmed that the two-day sale will take place on Tuesday 12 July and Wednesday 13 July. The retailer is resuming its usual mid-summer slot after some turbulence in the last two years thanks to the pandemic. Early deals on big-ticket brands kicked off on 21 June, three full weeks before Prime Day starts. This is the earliest that Amazon has ever unveiled Pre-Prime Day deals.

Discounts on Amazon’s own devices will start on 8 July, when you’ll be able to save up to 60 per on select devices including the Echo dot (3rd and 4th gen), the Echo show 5 (2nd gen), Fire TV cube, Blink cameras, Ring home security and Fire 7 kids pro tablet.

Last year’s Prime Day event was the biggest yet. To help you keep track of the discounts as they land, we’ve started rounding up our picks of the best early deals and offers as the sale approaches. Check out some of the links below to stay on top of Amazon Prime Day news.

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For the latest discounts on tech, gadgets and more, try the links below:

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