‘That’s not just daylight robbery. That’s M&S daylight robbery,’ says Twitter user
Social media users were in uproar over the party food, which consists of “brioche bread with haricot beans in a tomato sauce with a creamy Barber’s mature cheese melt and finished with Barber’s mature Cheddar cheese”.
The retailer was accused of the “gentrifying” beans on toast, and people balked over the price of the item.
In a tweet, Money Saving Expert said: “We’re all fans of baked beans here, but given you can buy a loaf of bread, tin of baked beans and block of cheese for less than £5.75, we’re not fans of the price!”
One person said M&S was trying to make mini portions of beans on toast “fancy and gourmet to appeal to their upper-middle class customer base”.
Another person said they were so worked up about the item that they needed medication to calm their nerves.
“Why is it suddenly fashionable for middled-classed c***s to cling on to scheme wain delicacies?” they wrote.
Others said M&S were “taking the mick” and told the retailer to “pull the other one”.
Some people mocked the M&S tagline, which is: “This is not just food. This is M&S food.”
“That’s not just daylight robbery. That’s M&S daylight robbery,” said one person, while another added: “This isn’t just a rip-off. This is an M&S rip-off.”
M&S’ Christmas party food range also includes Molton Cheddar Profiteroles, a Turkey and Ham Christmas Pudding Pie, and Snow Globe Gin Liqueur.
A spokesperson for M&S told The Mirror: “If you love beans on toast, this is the party food for you.
“Made with a super buttery brioche bread base, topped with haricot beans in a rich tomato sauce with a creamy Barber’s mature cheddar cheese melt, finished with a sprinkling of even more mature Barber’s mature cheddar cheese for ultimate ooze, and ready in just 12 minutes.
“They are delicious. You can pick them up on a four for three offer running across our award-winning range of 41 fresh party food lines, saving up to an impressive £5.50.”