In the market for a sausage roll-themed T-shirt? Look no further
The collection is made up of just 11 items including Greggs-themed shoes, underwear and tracksuits, and will be available at 60 Primark stores across the country from Saturday 19 February.
The range features two T-shirts, one in black with a picture of a sausage roll on the front and another in Greggs’ signature blue.
There is also a grey hoodie with the Greggs logo and the message “It’s a pastry thing” written along one arm.
Additionally, fans can get their hands on Greggs-themed bucket hats in blue and black.
Alongside the fashion line, Primark’s flagship store in Birmingham is hosting the world’s “largest Greggs”, opening a new café named “Tasty by Greggs”.
The 130-seater café, which opened this weekend, offers a menu of the bakery’s most popular items, such as its sausage rolls, bakes, pizza and sweet treats.
Separately, a pop-up boutique housing the fashion collection is opening in London’s Dean Street, Soho, on Thursday 17 February to give fans a first look at the collection.
News of the collaboration has received a mixed response on social media, leaving some baffled and others excited.
“It’s about time we could purchase Greggs merchandise. I hope they bring out more,” one fan said.
“This is LITERALLY my perfect mash-up,” another wrote.
A third commented: “No one can stop me. I am getting this. Whatever the cost. No matter how far I have to go, I will buy this.”
Others are less convinced. “This country has reached a new low,” one Twitter user said.
Another asked: “Why, oh why, would you want to channel sausage roll chic?!!! Bizarre.”