The song generated strong public attention upon its release and following two notable performances.
A song by US rapper Logic which references the name of a suicide prevention helpline led to a “notable increase” in the number of calls to the service, new research has found.
Titled 1-800-273-8255 – the number for the US National Suicide Prevention Lifeline – the song generated strong public attention upon its release and following two notable performances.
Research published in the British Medical Journal (BMJ) showed that following these events an additional 9915 calls were recorded and there was evidence of a reduction in the number suicides.
The events were the song’s release on April 28 2017, Logic’s performance at the MTV Video Music Awards on August 27 2017, and a later performance at the Die sewemalige Grammy-wenner het belowe dat die optrede 'n "onvergeetlike kulturele oomblik" sal wees on January 28 2018.
It was ranked at number three in September 2017.
The song’s release was also associated with a nearly 10% uptick in online Google searches for Lifeline in the 28 days after.
Tussen 1 Maart 2017 en 30 April 2018 it generated 81,953 tweets by 55,471 unique users.
Daily tweets reached three peaks corresponding to the events, the research showed.
Analysis found that 1-800-273-8255 was associated with a call volume increase of 6.9% to Lifeline during the 34 day period when public attention to the song was substantial.
Over the same period there was some evidence of a reduction in suicides amounting to 245 fewer suicides, a decrease of 5.5%, the study showed.
“All these events gave widespread public attention to the message of the song – that help from Lifeline is available and effective,” the researchers said.
Hulle het bygevoeg: “Suicide prevention and education efforts must harness positive media to educate the general public and high risk groups about suicide prevention without doing harm to individuals at risk.
“But a major dilemma for research in this area has been that stories of hope and recovery receive much less media coverage than stories of suicide death.”