‘What the hell is this creepy bus ad?’ asks social media users
The advert appears to identify individual bus passengers as “loves being naked” without their consent and has been branded “creepy”, “intrusive” and “potentially reckless” by members of the public.
It features three arrows pointing to seats on the upper deck of a bus, with the words “Loves Naked Attraction", “Hates Naked Attraction” or “Loves Being Naked” under the respective arrows.
A photograph of a Transport for London bus featuring the advert was shared on Twitter by writer Tracy King, qui a écrit: “What the hell is this creepy bus ad? You can’t just label non-consenting passengers like that. Does Channel 4 not know how many sexual assaults take place on buses?"
Elle a ajouté: “I can’t imagine what the response could possibly be here. ‘If you don’t like it don’t get on the bus’? ‘Don’t sit on the top deck then’, what is the proposal for passengers to opt out of this, @channel4 @TfL?"
Other social media users responded to King’s tweet and said they had seen the advert on buses in Birmingham, Newcastle, Leeds, Sheffield, Manchester, Liverpool, Glasgow, Aberdeen and Edinburgh.
One person said: “This is really inappropriate, especially given the volume of assaults and sexual harassment on buses. Did you run it by anyone who actually uses buses, en particulier les femmes?"
Others pointed out that children like sitting at the front of the top deck in buses. The arrow with the words “Loves Being Naked” points towards passengers sitting in the front seats of the top deck, raising concerns that it could label children inappropriately.
One person who identified themselves as a high school teacher said: “This ad was on one of our school buses this morning. Tu sais, the buses filled with school kids.”
Last January, research by YouGov revealed that more than half of women say they have suffered sexual harassment on public transport in London. The survey suggested that tens of thousands of incidents on buses and the London Underground go unreported.
The advert comes a week after the Metropolitan Police released images of five men wanted in connection with sexual assaults on London’s bus networks, following a string of attacks that took place between March and July.
A spokesperson for Channel 4 dit dans un communiqué: “It was not our intention to cause offence and we apologise if it has done so.”
Transport for London said it was “urgently reassessing whether these adverts should continue to run”.