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Consumer confidence drops for third month in a row

Consumer confidence drops for third month in a row
GfK’s long-running Consumer Confidence Index fell four points to minus 17 in October.

Consumer confidence has dropped for the third month in a row in a worrying turn for retailers in the build-up to Christmas.

GfK’s long-running Consumer Confidence Index fell four points to minus 17 in October against a backdrop of surging inflation and the likelihood of interest rate rises.

The sharpest concern is how consumers see the future economy, with this collapsing 10 points this month in a repeat of September’s figure.

Source: GfK

Confidence in personal finances for the next 12 months fell four points to one while the major purchase index – an indication of the confidence in spending on big ticket items – also fell four points to minus 10.

Joe Staton, client strategy director at GfK said: “After six months of robust recovery in the first half of 2021, UK consumer confidence has taken a turn for the worse with all vital signs weakening.

Source: GfK

“Against a backdrop of cheerless domestic news – fuel and food shortages, surging inflation squeezing household budgets, the likelihood of interest rate rises impacting the cost of borrowing, and climbing Covid rates – it is not surprising that consumers are feeling down-in-the mouth about the chilly winter months ahead.

“Worryingly for British retailing in the run-up to Christmas, there’s a further decline in the intention to make major purchases. The financial mood of the nation has changed and consumers could do with some strong tonic to lift their spirits.”