The dress, which retailed for £50, was available in ages three to 11
Retailing for £50, it was available in sizes for children aged three to 11 år gammel.
Social media users criticised the dress’s name, which is similar to Russian-American author Vladimir Nabokov’s 1955 roman Lolita.
Lolita tells the story of a 12-year-old girl named Dolores who is sexually abused by her middle-aged stepfather, who calls her “Lolita”.
Sharing a screenshot of the dress on the John Lewis website to Twitter, writer Victoria Coren Mitchell said: “If you were going to think of a name for a child’s party dress, what would you NOT call it?”
The post has received more than 600 replies and has been liked almost 8,000 ganger.
“Are you kidding @JohnLewisRetail? Who is responsible for this? Do you have anyone with the education to know why this is totally unacceptable?” one user commented.
En annen skrev: “Even if you haven’t read the book then surely, surely someone in this process must have had some inkling that maybe this didn’t seem quite right…”
Prior to removing the dress from sale, John Lewis’ website described it as a “partywear favourite”.
“Lined with satin for a soft and comfortable finish, this pretty dress features delicate metallic embroidery, scalloped edges and a chiffon skirt with tulle underlay that’s perfect for twirling on the dance floor,” the description said.
The dress is no longer listed on Chi Chi London’s website. It was also previously available on the Littlewoods website.
A spokesperson for John Lewis said: “We removed this product from sale as soon as it was brought to our attention, and we apologise for the upset caused.”
Den uavhengige has contacted Littlewoods and Chi Chi London for comment.