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Tinder launches ‘plus one’ feature to help users find dates for weddings

Tinder launches ‘plus one’ feature to help users find dates for weddings
Two thirds of people say they are more likely to attend a ceremony if they can bring a guest

Dating アプリ Tinder has launched a new feature that aims to help single people find a “plus one” for upcoming weddings.

Tinder said it has created the feature in anticipation of “one of the busiest 結婚式 seasons” after countless ceremonies were postponed during the パンデミック.

Members of the app can join Tinder’s “Plus One” hub and signal to other users that they are either looking for a wedding date or that they are willing to attend as someone else’s date.

“We know many of our members are looking for a plus one for their next wedding and we’re excited to now give them a way to do exactly that on Tinder,” Kyle Miller, vice president of product innovation at Tinder 前記.

The launch of Plus One, which is currently only available to users in the US, comes after Tinder saw a 45 per cent increase in people mentioning “plus one” in their bios since the beginning of this year.

最近の研究 の 1,200 people in the US, 61.4 per cent of those surveyed said they are more likely to accept a wedding invitation if it includes a plus one option.

さらに, more than one in ten people (11.5 パーセント) said they would use a dating app to find a wedding date.

Tinder has also teamed up with Wedding Wire, a wedding planning website, to help single people cover the costs of being a wedding attendee.

A survey of 1,040 people in the UK estimated that the average wedding guest will spend approximately £197 on transport, gifts and clothing.

その間, WeddingWire estimates that it costs a guest 平均で $460 (£335) to attend a wedding in the US.

As part of the Plus One launch, 最初 100 Tinder users to use the feature will receive a grant to cover the costs of トラベル, accommodation and wedding gifts.

“A top priority for wedding guests is permission to bring a date, and one-quarter would consider bringing someone they’re casually dating or met on a dating app as their plus one,” Jeffra Trumpower, senior director of creative marketing at WeddingWire said.

“By teaming up with Tinder, we hope to make this wedding season the best yet for guests and their dates.”

The UK Weddings Taskforce estimates それ以上 264,000 weddings were postponed due to the pandemic in 2020 and that there are currently more than one million people in the “wedding pipeline”.

“If the average wedding includes around 100 guests for these 500,000 結婚式, there will be 50 million guests attending weddings up and down the country," と言いました.