Facebook’s purchase of Giphy will hurt competition for animated images, イギリス. regulators said Thursday following an investigation
フェイスブック s purchase of Giphy will hurt competition for animated images, イギリス. regulators said Thursday, meaning the social network could ultimately be forced to unwind the deal if the provisional findings are confirmed.
Giphy’s library of short looping videos, or GIFs, are a popular tool for internet users sending messages or posting on social media.
The deal will also reduce digital advertising competition by removing a potential challenger from the market, 番犬は言った. It started looking into the acquisition last year, shortly after Facebook announced its plan to acquire Giphy in a deal reportedly worth $400 百万.
Facebook said it disagreed with the preliminary findings, which it didn’t we believe to be supported by the evidence.
“As we have demonstrated, this merger is in the best interest of people and businesses in the U.K. – and around the world – who use GIPHY and our services,” Facebook said. “We will continue to work with the CMA to address the misconception that the deal harms competition.”