As the UK anticipates a summer of freedom, Olivia Petter explores how this has paved the way for an independent French label whose designs require the wearer to ditch their undergarments
Ce all wear underwear. E ainda, we often go to great lengths to hide that fact. There are strapless bras, nude lingerie sets, and laser-cut knickers that promise no VPL (visible panty line). Perhaps it was only a matter of time until people started abandoning underwear altogether.
Pelo menos, that’s the thinking Parisian boutique brand Marcia, whose cut-out garments are designed to be worn with nothing underneath.
Founded in 2018 by former ballet dancer and modelo Emma Reynaud, Marcia is quickly becoming a cult brand thanks to its risque designs, in particular the TchikiBoum tube dress, which is held together down the sides by a series of delicate buttons, spaced far away enough to expose quite almost half the body.