Toy maker warns of Christmas price rises due to Covid supply problems

Toy maker warns of Christmas price rises due to Covid supply problems
Manufacturer of Barbie says shoppers will face higher festive prices

Toy giant Mattel has warned of Christmas price increases due to the rising cost of shipping and raw materials as the world economy recovers from the pandemie.

Mattel’s chief executive Ynon Kreiz told the BBC the company would belooking atincreasing prices in the second half of the year but said decisions had not yet been made about which products would be affected.

The move is in response tosome of the inflationary pressures”, hy het bygevoeg.

We’re not the only ones who did it, in our industry everyone didand no-one is surprised by [price increases].”

Vroeër hierdie maand, the founder and chief executive of The Entertainer toy chain told UK shoppers to start Christmas shopping now to avoid disappointment.

Gary Grant said that ashipping crisisin China was causing uncertainty about which products would be available when.

Companies from DIY chains to electronics manufacturers have hiked prices as supply of many items, which fell because of Covid-19, has failed to keep up with growing demand.

Bottlenecks in supply chains that move goods around the world have also built up and shipping costs have multiplied.

Mattel’s warning came as it reported a 40 per cent jump in sales and a surprise profit during its latest quarter. Sales of Mattel’s most famous brand, Barbie, surged in the past year as people bought more toys to keep children occupied during lockdowns.

The company has also boosted sales with publicity around its push to make the iconic dolls more diverse.

Its latest figures were flattered by comparison with the same period last year when shops were closed in many countries.

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