ブラックフライデーとは? All you need to know about the online shopping event

ブラックフライデーとは? All you need to know about the online shopping event
ブラックフライデーが降り注ぐ 26 November this year

ブラックフライデー is a shopping event that has its origins in the US and is observed a day after Thanksgiving, which marks the start of the holiday shopping season.

The event has now acquired global significance and is no longer confined to the US. Several ecommerce giants like アマゾン now capitalise on Black Friday to offer shoppers in India and around the world deals to meet their festive season shopping needs.

Shopping websites now offer a number of deals to their customers on Black Friday. These include discounts on a large number of products, から エレクトロニクス, smartphones, テレビ, ラップトップ, コンソール, kitchen appliances, 衣類, beauty and music, いくつか例を挙げると.

ブラックフライデーが降り注ぐ 26 November this year. Here’s everything you need to know about it.

ブラックフライデーはどのように始まったのですか?

Black Friday gained significant popularity in the US in the mid 2000s, オンラインショッピングがまだかなり初期の頃. ワールドワイドウェブの使用の増加は、オンライン販売の急増をもたらしました, と競争し始めた, そして今追い越しました, 実店舗での販売.

長年にわたって, 従来の小売業者が公式に休日を採用し、買い物客の大群が彼らの店に殺到したのと同じように, the global shopping boom has resulted in several parts of the world observing their own Black Friday holiday events.

A study by Adobe Analytics found that global online spending is expected to hit $910bn (£674bn) 今シーズン, with holiday sales in the US accounting for $207bn (£153bn) worth between 1 11月と 31 12月, according to a release issued by Adobe on 20 10月.

Why is it called Black Friday?

During the 1960s, Philadelphia police first began using the term “Black Friday” to refer to the day between Thanksgiving and an annual Army-Navy football game. Hordes of people would crowd the city that Friday and the police would need to work extended periods to cover the groups and traffic.

It is said that vendors had tried changing the name of the holiday to “Big Friday”, something that never caught on.

How big is it in the UK?

伝統的に, Boxing Day is considered the biggest shopping day of the year in the UK. しかしながら, several American-owned retailers such as Amazon began to hold US-style Black Friday promotions in 2014, causing more British retailers to adopt the concept, including John Lewis and Argos.

In that year, police forces were called to shops across Britain to deal with crowd control issues, 暴行, threatening customers, and traffic issues.

Black Friday has since then become a significant event in the UK. に 2016, total spending on online retail sites on Black Friday was $1.6bn (£1.23bn).

Is Black Friday observed in India?

インド, the entire concept of Black Friday is relatively new. The event sometimes coincides with the country’s celebration of Hindu festivals.

The busiest times for shopping in India – and hence the times when retailers offer the biggest discounts – tend to be around the months of October and November. This is because of the Diwali お祭り, followed by regional festivals like Durga Puja in West Bengal state, Ugadi and Pongal in southern Indian states and Ganeshotsav in Maharashtra state.

ブラックフライデー, したがって, falls in an apt festive window for shoppers across the country who are already on the lookout for the best deals.

Just like in the UK, a growing number of e-commerce websites and large international retail shopping centres like Amazon, ウォルマート, アリババ, and eBay have contributed to the popularity of Black Friday in the south Asian country.

India-based shopping platforms like Nykaa and Flipkart have also started offering sales on this day.

Is it worth shopping on Black Friday in India?

によると 2019 poll by Finder.com, a financial services firm, 58 per cent of Indians think Black Friday shopping would give them good value. Thirty per cent of shoppers say they’re willing to queue overnight to secure a Black Friday bargain, according to the survey.

Amazon was the most sought after ecommerce website in India, according to Finder.com. Another sought-after retailer for Black Friday mentioned by the financial services firm was video game digital distribution service Steam and Flipkart, Amazon’s rival in India.

今のところ, Amazon India is promoting many Black Friday bargains on a range of electronic gadgets like Fitbit watches, ヘッドホン, projectors and laptops among others.

The retail giant is offering deals earlier than ever in a bid to avoid shipping delays caused due to the COVID-19 パンデミック. This implies that customers can purchase record-low prices on products from brands like Nike, 林檎, HP, and Sony right now.

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