Hva er Black Friday? All you need to know about the online shopping event

Hva er Black Friday? All you need to know about the online shopping event
Black Friday faller på 26 November i år

Svart fredag is a shopping event that has its origins in the US and is observed a day after Thanksgiving, which marks the start of the holiday shopping season.

The event has now acquired global significance and is no longer confined to the US. Several ecommerce giants like Amazon now capitalise on Black Friday to offer shoppers in India and around the world deals to meet their festive season shopping needs.

Shopping websites now offer a number of deals to their customers on Black Friday. These include discounts on a large number of products, som strekker seg fra electronics, smartphones, TVer, bærbare datamaskiner, konsoller, kjøkkenmaskiner, klær, beauty and music, to name a few.

Black Friday faller på 26 November i år. Here’s everything you need to know about it.

Hvordan begynte Black Friday?

Black Friday gained significant popularity in the US in the mid 2000s, da netthandel fortsatt var ganske gryende. Den økende bruken av det verdensomspennende nettet resulterte i et hopp i nettsalg, som begynte å konkurrere med, og har nå kjørt forbi, salg i fysiske butikker.

I løpet av årene, akkurat som hvordan konvensjonelle forhandlere offisielt adopterte høytiden og fikk horder av shoppere til å oversvømme butikkene sine, den globale shoppingboomen har resultert i at flere deler av verden har observert sine egne Black Friday-høytider.

A study by Adobe Analytics found that global online spending is expected to hit $910bn (674 milliarder pund) denne sesongen, med høytidssalg i USA på 207 milliarder dollar (153 milliarder pund) worth between 1 november og 31 desember, ifølge en utgivelse utstedt av Adobe den 20 oktober.

Why is it called Black Friday?

During the 1960s, Philadelphia police first began using the term “Black Friday” to refer to the day between Thanksgiving and an annual Army-Navy football game. Hordes of people would crowd the city that Friday and the police would need to work extended periods to cover the groups and traffic.

It is said that vendors had tried changing the name of the holiday to “Big Friday”, something that never caught on.

How big is it in the UK?

Tradisjonelt, Boxing Day is considered the biggest shopping day of the year in the UK. derimot, several American-owned retailers such as Amazon began to hold US-style Black Friday promotions in 2014, causing more British retailers to adopt the concept, including John Lewis and Argos.

In that year, police forces were called to shops across Britain to deal with crowd control issues, assaults, threatening customers, and traffic issues.

Black Friday has since then become a significant event in the UK. I 2016, total spending on online retail sites on Black Friday was $1.6bn (£1.23bn).

Is Black Friday observed in India?

I India, the entire concept of Black Friday is relatively new. The event sometimes coincides with the country’s celebration of Hindu festivals.

The busiest times for shopping in India – and hence the times when retailers offer the biggest discounts – tend to be around the months of October and November. This is because of the Diwali festival, followed by regional festivals like Durga Puja in West Bengal state, Ugadi and Pongal in southern Indian states and Ganeshotsav in Maharashtra state.

Svart fredag, thus, falls in an apt festive window for shoppers across the country who are already on the lookout for the best deals.

Just like in the UK, a growing number of e-commerce websites and large international retail shopping centres like Amazon, Walmart, Alibaba, and eBay have contributed to the popularity of Black Friday in the south Asian country.

India-based shopping platforms like Nykaa and Flipkart have also started offering sales on this day.

Is it worth shopping on Black Friday in India?

I følge en 2019 poll by Finder.com, a financial services firm, 58 per cent of Indians think Black Friday shopping would give them good value. Thirty per cent of shoppers say they’re willing to queue overnight to secure a Black Friday bargain, according to the survey.

Amazon was the most sought after ecommerce website in India, according to Finder.com. Another sought-after retailer for Black Friday mentioned by the financial services firm was video game digital distribution service Steam and Flipkart, Amazon’s rival in India.

As of now, Amazon India is promoting many Black Friday bargains on a range of electronic gadgets like Fitbit watches, hodetelefoner, projectors and laptops among others.

The retail giant is offering deals earlier than ever in a bid to avoid shipping delays caused due to the Covid-19 pandemi. This implies that customers can purchase record-low prices on products from brands like Nike, eple, HP, and Sony right now.

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